Free tool

How much should you pay this Instagram creator?

Enter a handle and get an estimated price per reel, feed post and story set, the reach behind it, and an audience quality check. No sign-up.

How the estimate works

The price comes from real reach, not follower count: the creator's average reel views (outliers excluded), multiplied by a rate per 1,000 viewers, then adjusted for niche, market and audience quality. Photo reach is inferred from likes and comments. It's a starting point for a negotiation, not a quote — creators set their own rates.

Audience quality flags the patterns bought or inactive followers leave behind: reels that reach a tiny share of followers, engagement far below accounts of the same size, or likes with almost no comments. A flag means look closer, not proof.

CreatorPal runs this on every creator it finds for you, then drafts and sends the DM from your own account. See plans.